Chatbots are recognized as potential gamechanger for the businesses in coming years. I believe so because one of my fellow writer says like this ”With an unprecedented increase in the number of people using messaging apps today, and the advancements in Artificial Intelligence, Machine Learning and Natural Language Processing (NLP) technologies, the rise of chatbots seems to have been inevitable.”
At the earlier stage of FB Messenger bot launch, they were known to very few industries, and the few leveraged the potential of this service.
After seeing the success gained by the fellow businesses, many industries showed their interest to leverage that potential to their brand.
Facebook launched Messenger Bot at Facebook developer summit, F8, last year for the rising needs of marketers. About 900 million people are on messenger app could reach Bots out of 1.67 billion Facebook users. And nearly 100,000 chatbots are active on Facebook within a year and 2 billion messages are handled.
Who can use Bots?
If your audiences are Facebook users, then you can use a chatbot for your business to promote a piece of content or provide customer service or get feedbacks or buy a service.
Facebook Messenger Bots are best known for Customer Service, and Hospitality industry is the best example. In Restaurant Business, Customer service is a potential business.
Facebook bots make it possible for businesses to be more personal, more proactive, and more streamlined in the way you interact with your customers. By automating replies, you can scale personalized communication and reach more people with the right message.
Many favorite brands started using bot messengers for their business on Facebook which includes Food chain companies and Restaurants.
How chatbots help foodchains and Restaurant?
Credits: Restaurant Bot.
Automation & Artificial Intelligence(AI) chatbots help restaurants engage customers and increase dining frequency.
If you still don’t believe, then according to Business Insider (BI) “about 80% businesses use chatbots by 2020. Chatbots provides 24/7 customer support.”
Bots provide accurate and valid information to the user whenever they engage with the brand. Dominos, Starbucks, and other brands are using chatbots to support their customers on Facebook. They found that bots can provide a better customer experience with increasing number of customers, who are looking for dedicated customer support which makes them feel that their problems do matter for companies.
If we talk about elaborate, How bots support Restaurants?
- RESERVATION BOOKING:
Conversational interface to place a “Reservation” in less than a minute.
- SHOW OFF YOUR MENU:
Allows the brand to show off their “Menu” with Clean UI.
- CONTENT PROMOTION:
Lets the brand to introduce promotional content to the diners like Discounts, Offers, Special packages, Couple treats and other new product announcements.
- 24/7 CUSTOMER SERVICE:
Chabot’s acts efficiently in handling critical and complicated tasks. When it is beyond, it merely routes to respective department in the house and also rapidly get into contact with hotel staff.
Getting feedback from customer straight from Facebook Messenger bot is easy. And it helps you to improve your service.
Credits: Restaurant Bot Menu.
- MULTI-SERVICES INTEGRATION:
[a] PAYMENT PLATFORM
Chatbots can have other services integrated with the running service like payment solutions.
[b]. WALLET PASSES
Bots also support users to pay bills with wallet cash and also distribute store cards, coupons, event/movie tickets and membership cards, rewards to the customers.
What are the benefits with Chatbots?
- NEW REVENUE – DIRECT SALES
Chabot’s are new sales channel. Direct integration with booking channel creates direct sales.
- CUSTOMER PROFILING
Allows the brand to read the customer Behaviour and interests to ping more customized offers even after exiting the page.
- BRAND LOYALTY
Chatbot uprises the user experience with customized offers and advantageous schemes that helps business to gain customers.
- ENGAGING REPEAT CUSTOMERS
Chatbots help business to treat their customers with more personalized content in the navigation because customized offers will delight customers and increase their chances of falling for the brand services.
Using bots guests can have a two-way interaction, and not just a one-way transaction and this will uprises user experience, by acting as a personal assistant. Bots put the customer in control, using conversational human language to transform frustrating, time-consuming experiences into a personalized, humanized conversation.
Though, Chatbots have some limitations, but with AI and Machine learning expected to overcome the existing barrier and support the Food chain Business.
There’s no excuse not to try out a new chatbot this winter — especially a food-related Restaurant Bot. Consult us Today – [email protected]