Brand development

Creating a Loyalty Program to Retain Customers Back

Rewards and loyalty programs happen everywhere you go say – at a clothing store, a restaurant, a supermarket, and an eCommerce store. Loyalty programs increase overall revenue by 5-10% – Consider the commercial impact of loyalty programs. People love loyalty programs and as a marketer, I’m wondering how many loyalty and rewards programs you personally …

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5 Ways to use Facebook Messenger Bots for your business

Hi Sam, I am Lisa, Digital Assistant of Spring Flowers. How can I assist you today? When you click a Messenger button on a Facebook Business page, this is how you get welcome. Today Artificial Intelligence(AI-based) Messenger bots take the place of humans on Social Media. Businesses and brands are turning to Facebook Messenger bots …

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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the …

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