Email Marketing is considered, one of the best and affordable ways for local businesses to build user loyalty and attract new audiences. Unfortunately, It is often underutilized by small and local businesses.
If you ask me that Email is still a worthwhile marketing strategy, how much can you make out of it?
In fact, email generates an average of $38 for every $1 you spent, which is an astounding 3,800% ROI, that crazy right ROI by any standard. Here are some more interesting facts:
- 81% of small businesses rely on email as their primary customer acquisition channel.
- 80% of small businesses use Email Marketing for customer retention.
- The average open rate for a welcome email is 82%.
Not Convinced? If not, here are some points to help you get the potential benefits of email marketing and get the results you deserve.
Without a subscriber mailing list, you can’t launch a successful email marketing campaign. Here are things to try on how to build your mailing list.
#1: Build Your Mailing List
- Simple Opt-In Form:
Build a simple Opt-In Form with Mandatory fields like user first name, last name and Email Address. That’s all you need. - Use unique Call-To-Action(CTA):
Use a unique Call-To-Action (CTA) button unlike just “Subscribe”. Use killer CTA statements say “
Tons of deals at your fingertips” or “Don’t miss out deals Subscribe Today” or “Yes! I want to hear your latest new promotions!”. - Create a lead magnet:
A lead magnet is a giveaway to attract people to sign up for your mailing list. Examples include cheat sheets, user templates, and reports. - Use a pop-up subscription.
Pop-ups, they get bad press, but they work. Use a simple overlay lightbox to increase subscriptions by making it irresistible for people to miss your form. - Ask people to subscribe.
Collect Email addresses of people at events, exhibitions, at the cash counter, on the website to build a subscriber list. Collecting new subscribers will help you to reach more audiences with your email campaigns. - Segment your Subscriber list.
Segment your Subscriber list to send personalized content that’s tailored for your customers’ specific needs.
#2. Make the best use of Mailing List
Once you’ve got a good subscriber list, the next step is to use it to make a good ROI from it. Here are some tips to try to get the most from your list.
- Commit to sending an email at least once a week:
A newsletter is a good way to will keep subscribers up-to-date on your business and toe in touch with them. - Post about your newsletter on social media:
Let your social media followers know about your newsletter and what they’re missing by not subscribing. - Keep your emails visually simple.
Your emails should be clean not too visually crowded and cluttered. It should be easy to read with outgoing CTA links to important materials. - Optimize your emails for mobile users:
49% of all emails are opened on mobile devices. Every email you sent out should be optimized to run on any device – mobile, PC, tablet, etc. and should be easy to read for the reader. - Give your subscribers a personalized effect:
The subscriber should feel that they are very special and priority to you – so give them personalized touch with content like upcoming sales, Discount offers. - Keep an eye on(Track) your results:
Don’t make the same mistake other small business owners do – not tracking the results of your email campaigns. Tracking allows you to identify and improve the content to perform the best. - Test your content:
Test, Test and Test a Emails can be tested with different headlines and content just as Web content using A/B Testing.
#3. Retain Your Existing Subscribers
Do you know that it costs 5x times more to acquire a new customer than to keep an existing one?
So do the best to keep them happy. Here are some tips to follow:
- Send a killer welcome email:
Welcome emails are killer emails that generate more than 3x times as much business as other emails do. Hit your new subscribers with irresistible offers that work for you and help you get that all first orders. - Create a welcome series:
The welcome email series need not be a long series, but all it needs to include valuable content and relevant offers. - Use a double opt-in:
Double opt-in’s one of the best ways to eliminate spammers and guarantee that the people on your list want to be there.
Credits: Delivra
Email marketing has been beneficial for small businesses for many years. Even Millennials prefer to communicate by email and because email marketing is an inexpensive and effective way to build brand recognition and loyalty, and to attract new customers, and also grow your business.